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At 0.89, Americas Best Value Inn is the strongest pull in OYO's top 10 — but the second-ranked neighbor, Hibbett Sports (0.88), is a sporting goods retailer with no lodging connection whatsoever, and that pairing defines the two-peak structure of this audience.
The shape flag here is two-peak, meaning OYO's audience sits at the intersection of two distinct neighborhoods rather than clustering tightly around one. The first peak is budget lodging: Americas Best Value Inn (0.89), Econo Lodge (0.86), and Budget (0.80) all share OYO's own subcategory and form a coherent same-kind cluster. The second peak is value retail and QSR: Discount Stores (0.86), Sonic Drive-In (0.86), Dollar General (0.85), Family Dollar (0.82), Krispy Krunchy Chicken (0.82), Rent-A-Center (0.81), and Aaron's (0.81) span discount stores, QSR, and rent-to-own furniture — subcategories that share a value-oriented, everyday-spend character. Hibbett Sports sits at the hinge between these two neighborhoods, scoring nearly as high as the top budget lodging peer.
The cross-kind composition of the top 10 — only three Budget lodging neighbors against seven drawn from retail, QSR, and discount categories — signals that OYO's audience is shaped as much by value-consumption patterns across everyday spending as by lodging preference alone.
