Priceline Audience Graph • Social Signal

Priceline's nearest audiences are shaped primarily by news media and current-affairs consumption — not by travel or booking behavior. Across the top 10 neighbors, the dominant subcategory is News Publishers, with World Health Organization (WHO) (0.81), Fidelity Investments (0.81), Apple News (0.81), Newsweek (0.81), Reuters (0.80), CNN Breaking News (0.80), and CBS Breaking News (0.79) all landing within a narrow 0.79–0.81 band — the hallmark of a flat shape.

The mix spans News Publishers, Magazines, a Non-Profit, and a Finance brand, with Beth Doane (0.80, Authors) and Digg (0.79, Websites) rounding out the ten. No other Travel brand appears in the top 10 — the nearest fellow Travel subcategory entry, Travelocity, sits at position 28 with a similarity of 0.77. Bill Gates (0.79, Tech Personalities) is the only celebrity in the top 10, and the cluster otherwise belongs entirely to media and information channels.

The cross-kind character here is the structural finding: Priceline's audience, as measured by shape, looks far more like the readership of global news outlets and a financial services brand than like the audience of any travel competitor.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/priceline

{ "handle": "priceline", "title": "Priceline", "category": "Brands", "subcategory": "Travel", "resolved": "priceline", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "who", "title": "World Health Organization (WHO)", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.814, "drivers": [ "G03", "G01", "A02", "A06", "A03" ] }, { "handle": "fidelity", "title": "Fidelity Investments", "category": "Brands", "subcategory": "Finance", "similarity": 0.8111, "drivers": [ "G01", "A03", "K02", "N03", "A02" ] }, { "handle": "applenews", "title": "Apple News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8056, "drivers": [ "N03", "A06", "G03", "G01", "A03" ] }, { "handle": "newsweek", "title": "Newsweek", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8051, "drivers": [ "G03", "G01", "N03", "A02", "I01" ] }, { "handle": "reuters", "title": "Reuters", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8023, "drivers": [ "G03", "G01", "A02", "I01", "A06" ] }, { "handle": "cnnbrk", "title": "CNN Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7995, "drivers": [ "G03", "G01", "A02", "Q04", "A03" ] }, { "handle": "bethdoane", "title": "Beth Doane", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.7993, "drivers": [ "N03", "G01", "G03", "A03", "A06" ] }, { "handle": "digg", "title": "Digg", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7939, "drivers": [ "G03", "G01", "A02", "I01", "A06" ] }, { "handle": "breakingnews", "title": "CBS Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7938, "drivers": [ "G03", "G01", "A02", "N03", "I01" ] }, { "handle": "billgates", "title": "Bill Gates", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.7911, "drivers": [ "A06", "G03", "G01", "A02", "A03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/priceline

Priceline

Nearest neighbors by audience shape

Raw data