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Pro Football Hall of Fame

Brands
Destinations
Playground →Docs

The Pro Football Hall of Fame's top 10 nearest neighbors are almost entirely NFL players, teams, and football media — a tightly composed cluster with almost no cross-sport or cross-category variation.

The shape is flat: scores run from Barry Sanders at 0.88 down to Ryan Shazier at 0.83, a span of just five points across ten neighbors. No single entity dominates. Six of the ten are Athletes (subcategory), led by Sanders (0.88), Antonio Brown (0.88), and Le'Veon Bell (0.86). The Cleveland Browns (0.87) are the highest-scoring Sports Team in the set, and Myles Garrett (0.84) and Cardale Jones (0.84) round out the athlete cluster. Two Marketing Channels appear — GMFB (0.86), a TV Show, and Pro Football Rumors (0.86), a Blog — both NFL-focused properties. Mike Tomlin (0.83) is the lone Professionals subcategory entry. The Hall of Fame's own subcategory is Destinations; Cedar Point is the only other Destination in the full results, appearing well outside the top 10 at 0.80. Within the top 10, no fellow Destination appears at all.

The composition — current and former NFL players, an NFL team, and NFL media properties — describes an audience shaped almost entirely by active football fandom rather than by the heritage or tourism framing one might expect from a Destination brand.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "profootballhof", "title": "Pro Football Hall of Fame", "category": "Brands", "subcategory": "Destinations", "resolved": "profootballhof", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "barrysanders", "title": "Barry Sanders", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8773, "drivers": [ "F03", "D03", "O04", "Q01", "I01" ] }, { "handle": "ab84", "title": "Antonio Brown", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8758, "drivers": [ "D03", "I01", "Q01", "G03", "Q02" ] }, { "handle": "browns", "title": "Cleveland Browns", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.8665, "drivers": [ "D03", "F03", "A06", "Q01", "I01" ] }, { "handle": "leveonbell", "title": "Le'Veon Bell", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.864, "drivers": [ "D03", "F03", "O01", "I01", "O04" ] }, { "handle": "gmfb", "title": "GMFB", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8586, "drivers": [ "D03", "F03", "I01", "Q01", "A06" ] }, { "handle": "pfrumors", "title": "Pro Football Rumors", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.8567, "drivers": [ "Q01", "I01", "D03", "A06", "F03" ] }, { "handle": "myleslgarrett", "title": "Myles Garrett", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8395, "drivers": [ "D03", "F03", "Q01", "I01", "G03" ] }, { "handle": "cj1two", "title": "Cardale Jones", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8384, "drivers": [ "F03", "D03", "Q01", "I01", "O01" ] }, { "handle": "coachtomlin", "title": "Mike Tomlin", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8318, "drivers": [ "D03", "O01", "Q01", "I01", "E06" ] }, { "handle": "ryanshazier", "title": "Ryan Shazier", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8278, "drivers": [ "D03", "O01", "Q01", "I01", "F03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: