Project Runway Audience Graph • Social Signal

Deb Haaland, a politician, sits at the top of Project Runway's similarity graph with a score of 0.90 — the strongest pull in the top 10, and a cross-kind signal that sets the tone for the whole neighbor set.

The shape is broad: no single neighbor dominates, and the top 10 spread across a wide range of subcategories with scores running from 0.90 down to 0.83. After Haaland, the next three neighbors are Veep (0.87), a TV Show — the only other entry in Project Runway's own subcategory in the top 10 — ABC News (0.87), a News Publisher, and The Leftovers (0.86), another TV Show. That gives the top five a mix of Politicians, TV Shows, and News Publishers, with Bitcoin Magazine (0.85) and E! News Video (0.85) rounding out the set as Magazines and News Publishers respectively. Fashion — the thematic core of the show — appears only once in the top 10, via Banana Republic (0.84), a Fashion brand. The remaining neighbors include USA Today (0.84), Ali Spagnola (0.83), a Lifestyle influencer, and Vinyl Me, Please (0.83), a Music brand.

The dominant pattern here is cross-kind: Project Runway's nearest audiences are shaped primarily by news consumption and political content, not by fashion or entertainment peers, suggesting an audience whose media habits extend well beyond the show's own genre.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/projectrunway

{ "handle": "projectrunway", "title": "Project Runway", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "projectrunway", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "deb4congressnm", "title": "Deb Haaland", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9028, "drivers": [ "N03", "G01", "G03", "A02", "I01" ] }, { "handle": "veephbo", "title": "Veep", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8669, "drivers": [ "N03", "G01", "A02", "G03", "I01" ] }, { "handle": "abcnews", "title": "ABC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8662, "drivers": [ "N03", "G01", "A02", "I01", "G03" ] }, { "handle": "theleftovershbo", "title": "The Leftovers", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8636, "drivers": [ "N03", "I01", "G03", "G01", "H02" ] }, { "handle": "bitcoinmagazine", "title": "Bitcoin Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8475, "drivers": [ "N03", "J02", "A02", "J04", "G01" ] }, { "handle": "enewsvideo", "title": "E! News Video", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8468, "drivers": [ "N03", "I01", "J02", "G01", "G03" ] }, { "handle": "usatoday", "title": "USA Today", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8437, "drivers": [ "N03", "G01", "J02", "G03", "A02" ] }, { "handle": "bananarepublic", "title": "Banana Republic", "category": "Brands", "subcategory": "Fashion", "similarity": 0.8419, "drivers": [ "N03", "G01", "I01", "A02", "H02" ] }, { "handle": "alispagnola", "title": "Ali Spagnola", "category": "Celebrities and Influencers", "subcategory": "Lifestyle", "similarity": 0.8345, "drivers": [ "N03", "I01", "Q04", "G03", "J04" ] }, { "handle": "vinylmeplease", "title": "Vinyl Me, Please", "category": "Brands", "subcategory": "Music", "similarity": 0.8265, "drivers": [ "N03", "A02", "G01", "I01", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/projectrunway

Project Runway

Nearest neighbors by audience shape

Raw data