Playground →
The top 10 neighbors for PUMA GOLF form a tightly compressed band of golf-specific entities — equipment brands, tour athletes, a sports league, and a TV channel — with scores ranging only from 0.94 down to 0.90, the hallmark of a flat shape.
COBRA Golf leads at 0.94, followed closely by Dustin Johnson at 0.93 and Odyssey Golf at 0.92. PING GOLF (0.91) and Pga Tour (0.91) round out the top five. The remaining five — Titleist on Tour, Jack Nicklaus, FootJoy, Bridgestone Golf, and Golf Channel — all sit between 0.91 and 0.90. No single neighbor pulls away from the pack.
Subcategory composition tells the clearest story: six of the ten neighbors are equipment or footwear brands (Sports, Outdoors, Footwear subcategories), two are Athletes, one is a Sports League, and one is a TV Channel. PUMA GOLF's own subcategory is Fashion — and not one neighbor in the top 10 shares that classification. The audience shape here is defined entirely by golf-ecosystem entities rather than by fashion or apparel peers.
The flat, narrow band across all ten neighbors indicates an audience that is deeply golf-specific and consistent in its composition, with no outlier cluster pulling in a different direction.
