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Qualcomm

Brands
Technology
Playground →Docs

Intel sits at 0.88 — the strongest pull in Qualcomm's top 10 — but the two-peak shape means a second, structurally distinct neighborhood is also present, and it doesn't look like chip manufacturing at all.

The top 10 neighbors divide into two clear clusters. The first is a dense band of Technology brands: Intel (0.88), Microsoft (0.85), HP (0.84), Nokia (0.82), Google Maps (0.81), and Google Drive (0.79) all share Qualcomm's subcategory. That's six of the top 10 neighbors classified as Technology brands — a strong same-kind cluster. The second peak is more heterogeneous: Google Developers (0.82), a Tools and Resources entry, sits nearly level with Nokia, suggesting a developer-adjacent audience segment pulling alongside the hardware crowd. Then, at positions nine and ten, Visa (0.79, Finance) and CGTN (0.79, News Publishers) appear — neither is a technology brand, and their presence at near-identical scores to Google Drive signals a real secondary neighborhood rather than noise. Lilly Singh (0.78, Comedians) rounds out the ten, the only celebrity or influencer in the set.

The two-peak structure — a tight technology-brand core alongside a Finance/News/developer fringe at comparable scores — suggests Qualcomm's audience is shaped by both enterprise-tech consumption and a broader, globally oriented information diet.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "qualcomm", "title": "Qualcomm", "category": "Brands", "subcategory": "Technology", "resolved": "qualcomm", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "intel", "title": "Intel", "category": "Brands", "subcategory": "Technology", "similarity": 0.8795, "drivers": [ "A06", "E06", "Q02", "G02", "Q08" ] }, { "handle": "microsoft", "title": "Microsoft", "category": "Brands", "subcategory": "Technology", "similarity": 0.8521, "drivers": [ "A06", "E06", "O04", "Q02", "Q08" ] }, { "handle": "hp", "title": "HP", "category": "Brands", "subcategory": "Technology", "similarity": 0.8426, "drivers": [ "A06", "Q02", "E06", "O04", "Q08" ] }, { "handle": "googledevs", "title": "Google Developers", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.8209, "drivers": [ "A06", "E06", "G02", "Q02", "Q08" ] }, { "handle": "nokia", "title": "Nokia", "category": "Brands", "subcategory": "Technology", "similarity": 0.8206, "drivers": [ "A06", "E06", "O04", "Q08", "Q02" ] }, { "handle": "googlemaps", "title": "Google Maps", "category": "Brands", "subcategory": "Technology", "similarity": 0.8136, "drivers": [ "A06", "E06", "Q02", "Q08", "Q05" ] }, { "handle": "googledrive", "title": "Google Drive", "category": "Brands", "subcategory": "Technology", "similarity": 0.7942, "drivers": [ "A06", "E06", "Q08", "Q02", "Q04" ] }, { "handle": "visa", "title": "Visa", "category": "Brands", "subcategory": "Finance", "similarity": 0.792, "drivers": [ "A06", "Q02", "Q08", "O04", "Q04" ] }, { "handle": "cgtnofficial", "title": "CGTN", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.792, "drivers": [ "A06", "E06", "Q08", "Q02", "O04" ] }, { "handle": "lilly", "title": "Lilly Singh", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7829, "drivers": [ "A06", "E06", "Q01", "I01", "Q04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: