Playground →
Regus's nearest neighbors span an unusually wide range of categories — mid-range hotels, fast casual dining, technology tools, and logistics — with no single cluster pulling ahead. Similarity here measures how closely two entities' audiences resemble each other in composition; the top score in this set is 0.76, and the band compresses to 0.71 by position 10, a narrow spread consistent with the flat shape.
The subcategory mix tells the clearest story. Among the top 10 neighbors, Mid-range Hotels account for three entries — Crowne Plaza Hotels and Resorts (0.75), Extended Stay America (0.74), and Aloft Hotels (0.73) — pointing to an audience that moves through business-travel infrastructure. Fast Casual Dining places three neighbors as well: Ike's Love & Sandwiches (0.76), Potbelly Sandwich Works (0.74), and CAVA (0.73). Rounding out the top 10 are GolfTec (0.74) under Other Business Services, FedEx (0.73) in Transport and Logistics, Audi (0.73) in Car Makers, and GitHub (0.73) in Technology. No other Commercial Real Estate entity — Regus's own subcategory — appears in the top 10.
The cross-kind pattern here is the finding: Regus's audience shape is defined not by its own sector peers but by the brands that serve mobile, professionally oriented people — extended-stay lodging, quick-service lunch spots, logistics, and developer tools all in the same narrow band.
