Playground →
Rogue Fitness draws a broad neighbor set with no single dominant pull — the top 10 span fitness brands, a TV show, golf equipment, a retail category, and individual professionals, with similarity scores ranging from 0.90 down to 0.71.
The shape is anchored at the top by two fitness-subcategory neighbors: CrossFit at 0.90 and The CrossFit Games at 0.81, the latter classified as a TV Show rather than a fitness brand. Below that pair, the neighbor set shifts sharply away from fitness. Three golf equipment brands appear in positions three through seven: Mizuno Golf North America (0.74, Sports subcategory), Callaway Golf (0.73, Fitness subcategory), and TaylorMade Golf (0.72, Fitness subcategory). Alongside them sit two Professionals-subcategory figures — Jocko Willink at 0.72 and David Goggins at 0.72 — and the retail category Sporting Goods & Outdoor Gear at 0.72. Rounding out the top 10 is Great Clips at 0.71, a Hair Salons and Barber Shops service, and golfer Rickie Fowler at 0.71, an Athlete. Only three of the ten neighbors share Rogue's own Fitness subcategory; the rest are drawn from golf equipment, individual professionals, retail, and services — a cross-kind spread that defines the broad shape.
The audience that looks most like Rogue Fitness's is not confined to fitness or even sport; it bridges high-intensity training culture, golf equipment consumers, and a specific strain of performance-oriented individual figures.
