Playground →
At 0.96, Travis Kelce and the Kansas City Chiefs (0.95) form a near-identical pair at the top of the Royals' neighbor set — a two-peak structure where Kansas City's NFL franchise and its most prominent player pull almost equally, and everything else trails behind.
The shape is two-peak, with those two neighbors separated from the rest by a visible gap. Below them, the next tier spans Hy-Vee (0.92), Faux Pelini (0.90), and Pat McAfee (0.89) — a mix of Midwest grocery retail, sports-adjacent humor, and athlete-turned-media personality. That combination points to a regional identity running through the top 10: Scooter's Coffee and Yogurt (0.88), Kum & Go (0.87), and Patrick Mahomes II (0.87) all reinforce a Plains-states footprint. The Royals share their subcategory — Sports Teams — with the Chiefs, but the remaining eight neighbors are athletes (four), humor/meme accounts (two), a grocery chain, and a coffee brand. That cross-kind spread means the audience isn't simply shaped by baseball fandom; it's shaped by a broader Midwestern sports-and-lifestyle identity.
Midwest vs. Everybody (0.86) and Shawn Johnson East (0.86) round out the top 10, reinforcing the regional and athlete-adjacent character of the cluster. The two-peak structure — Chiefs and Kelce as near-equal anchors — suggests this audience is as much a Kansas City football audience as it is a baseball one.
