Playground →
The top 10 neighbors for Business Insider Tech span three subcategories — News Publishers, Websites, and Magazines — with no single entity pulling far ahead of the rest. Scores run from 0.98 at the top to 0.97 at the bottom, a band of less than two percentage points across all ten positions.
The shape is flat. WSJ Tech leads at 0.98, followed closely by VentureBeat at 0.98 and Bloomberg Businessweek at 0.98. Bloomberg Technology (0.98) and TechCrunch (0.98) round out the top five. All five are Marketing Channels — three are News Publishers or Websites, one is a Magazine. The subcategory mix continues through positions six to ten: Jack Dorsey (0.98, Tech Personalities), Techmeme (0.98, Websites), Chris Anderson (0.98, Professionals), Evan Williams (0.98, Tech Personalities), and Fast Company (0.97, Magazines). That means six of the ten neighbors are Marketing Channels and four are Celebrities and Influencers — specifically two Tech Personalities, one Professional, and one Journalist subcategory is absent from the top 10 entirely, though the broader graph may differ.
The dominant pattern is same-kind: Business Insider Tech is a News Publisher, and the nearest audiences are concentrated around other tech-and-business media properties and the individual voices — founders, executives, journalists — who orbit that same professional readership.
The flat shape indicates an audience with no single gravitational pull, distributed evenly across the tech-business media ecosystem rather than anchored to any one outlet or figure.
