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Saks Off Fifth

Retail
Department Stores
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At 0.95, Yard House is the single strongest pull in Saks Off Fifth's top 10 — a casual dining chain sitting closer to a department store's audience than any apparel brand does.

The shape is a spike. Yard House's lead over the second neighbor, P.F. Chang's China Bistro at 0.89, is notable, and four of the ten neighbors are Casual Dining restaurants — Yard House, P.F. Chang's, Ruth's Chris Steak House at 0.88, and The Cheesecake Factory at 0.86. The remaining six split across apparel and retail: The North Face (0.88, Outdoor and Athletic Apparel), Louis Vuitton International (0.87, General Apparel), Nordstrom Rack (0.86, General Apparel), Lucky Brand (0.86, General Apparel), PGA TOUR Superstore (0.89, Sporting Goods and Outdoor Gear), and World Market (0.86, Home Goods and Furnishings). No other Department Store appears in the top 10. The cross-kind pattern is the defining feature here: the audience that shops Saks Off Fifth looks more like the audience that dines at Yard House or P.F. Chang's than it does like the audience of any fellow department store in the top 10.

This audience is defined less by retail category than by a consistent lifestyle profile that spans casual dining, outdoor gear, and accessible luxury apparel.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "saks-off-fifth", "title": "Saks Off Fifth", "category": "Retail", "subcategory": "Department Stores", "resolved": "saks-off-fifth", "k": 10, "shape": "spike", "filter": null, "results": [ { "handle": "yard-house", "title": "Yard House", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.9531, "drivers": [ "J02", "J04", "M03", "H02", "N01" ] }, { "handle": "p-f-chang-s-china-bistro", "title": "P.F. Chang's China Bistro", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.891, "drivers": [ "J02", "J04", "M03", "N01", "J01" ] }, { "handle": "pga-tour-superstore", "title": "PGA TOUR Superstore", "category": "Retail", "subcategory": "Sporting Goods and Outdoor Gear", "similarity": 0.8859, "drivers": [ "J02", "A06", "J04", "A01", "M03" ] }, { "handle": "north-face", "title": "The North Face", "category": "Apparel", "subcategory": "Outdoor and Athletic Apparel", "similarity": 0.8804, "drivers": [ "J02", "G03", "N01", "J04", "H02" ] }, { "handle": "ruth-s-chris-steak-house", "title": "Ruth's Chris Steak House", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.875, "drivers": [ "J02", "J04", "J01", "A01", "H02" ] }, { "handle": "louis-vuitton-international", "title": "Louis Vuitton International", "category": "Apparel", "subcategory": "General", "similarity": 0.8726, "drivers": [ "J02", "G03", "H02", "A01", "J04" ] }, { "handle": "nordstrom-rack", "title": "Nordstrom Rack", "category": "Apparel", "subcategory": "General", "similarity": 0.8629, "drivers": [ "J02", "J04", "J01", "A06", "G03" ] }, { "handle": "cheesecake-factory", "title": "The Cheesecake Factory", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.862, "drivers": [ "J02", "J04", "A01", "G03", "J01" ] }, { "handle": "world-market", "title": "World Market", "category": "Retail", "subcategory": "Home Goods and Furnishings", "similarity": 0.8616, "drivers": [ "J02", "J04", "M03", "K01", "J01" ] }, { "handle": "lucky-brand", "title": "Lucky Brand", "category": "Apparel", "subcategory": "General", "similarity": 0.8602, "drivers": [ "J02", "M03", "N01", "M04", "M01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: