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Joe Schad

Celebrities and Influencers
Journalists
Playground →Docs

Bruce Feldman sits at the top of Joe Schad's neighbor set at 0.94, with Chris Fowler close behind at 0.93 — two distinct poles that define a two-peak structure bridging college football journalists and TV personalities.

The top 10 neighbors divide cleanly along those two subcategories. The journalist cluster includes Bruce Feldman (0.94), Brett McMurphy (0.93), Laura Rutledge (0.89), and Pat Forde (0.88) — all Journalists by subcategory, the same kind as Schad himself. The TV Personalities cluster runs through Chris Fowler (0.93), Rece Davis (0.89), and Sam Ponder (0.87). Bridging them are two Websites — College Football Talk (0.90) and AP Top 25 (0.89) — and one Magazine, SI College Football (0.87), all of which sit squarely in the college football media ecosystem. No Athletes appear in the top 10, and no entities outside the sports media space make the cut at this tier.

The shape reveals an audience that moves fluidly between beat reporters and on-air talent, treating both as interchangeable parts of the same college football media diet.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "schadjoe", "title": "Joe Schad", "category": "Celebrities and Influencers", "subcategory": "Journalists", "resolved": "schadjoe", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "brucefeldmancfb", "title": "Bruce Feldman", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9446, "drivers": [ "Q01", "E06", "P04", "P02", "P03" ] }, { "handle": "cbfowler", "title": "Chris Fowler", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9287, "drivers": [ "E06", "P03", "Q01", "P02", "E03" ] }, { "handle": "brett_mcmurphy", "title": "Brett McMurphy", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9261, "drivers": [ "Q01", "P03", "P02", "E06", "E03" ] }, { "handle": "cftalk", "title": "College Football Talk", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9003, "drivers": [ "P02", "E06", "Q01", "M02", "P03" ] }, { "handle": "recedavis", "title": "Rece Davis", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8942, "drivers": [ "E06", "P03", "Q01", "I01", "M02" ] }, { "handle": "ap_top25", "title": "AP Top 25", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8896, "drivers": [ "P03", "E06", "Q01", "E03", "P02" ] }, { "handle": "laurarutledge", "title": "Laura Rutledge", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8881, "drivers": [ "E06", "Q01", "M02", "P04", "E03" ] }, { "handle": "bypatforde", "title": "Pat Forde", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8785, "drivers": [ "P02", "Q01", "E06", "A05", "P04" ] }, { "handle": "si_ncaafb", "title": "SI College Football", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8719, "drivers": [ "P02", "E06", "Q01", "I01", "M02" ] }, { "handle": "sam_ponder", "title": "Sam Ponder", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8709, "drivers": [ "Q01", "E06", "P03", "P04", "A05" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: