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Science News draws a broad neighbor set with no single dominant pull — the top 10 span magazines, research organizations, news publishers, and a non-profit, with scores running from 0.89 down to 0.84 in a tight band.
Similarity here measures how closely two entities' audiences resemble each other in composition. National Geographic leads at 0.89, followed by CERN at 0.89 and Discover Magazine at 0.88 — three very different kinds of entities sitting within a point of each other. BBC Science News (0.88) and WIRED Science (0.86) round out the top five. By subcategory, the top 10 break down as five magazines (National Geographic, Discover Magazine, WIRED Science, Nature Biotechnology, and Nature), two news publishers (BBC Science News and BBC Breaking News), two research organizations (CERN and NASA), and one non-profit (WHO). That mix — science-oriented magazines and research institutions alongside general-interest news brands — is the defining character of the cluster. No entertainment, retail, or social-platform neighbors appear in the top 10; the audience shape is consistently oriented toward information and institutional credibility across every neighbor in the set.
The broad shape here reflects an audience that is not tightly bound to any single content format or institution, but instead tracks a coherent intellectual orientation that cuts across magazines, broadcasters, and research bodies alike.
