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The top 10 neighbors of Scooter's Coffee and Yogurt contain no other coffee or tea brands — the audience shape is defined entirely by cross-kind overlap, spanning casual dining, convenience retail, grocery, apparel, and athletes.
The shape is broad, with scores ranging from 0.94 down to 0.88 across a diverse mix of subcategories. Perkins Restaurant & Bakery leads at 0.94, the strongest single signal, followed by Hy-Vee at 0.91 and Casey's General Stores at 0.91. maurices (0.91) and a second Casey's handle, Casey's (0.91), round out the top five — a cluster of Midwestern regional brands spanning grocery, convenience, and women's apparel. Three athletes appear in positions six through ten: Jordy Nelson (0.89), Randall Cobb (0.88), and Pat McAfee (0.88), alongside Wings Etc. (0.89) and the Kansas City Royals (0.88). The athletes subcategory is the single most represented kind in the top 10 with three entries, yet no neighbor shares the center entity's own Coffee and Tea subcategory.
The broad shape, combined with the absence of any same-kind neighbors in the top 10, points to an audience defined less by coffee category affinity and more by a regional identity — one that overlaps heavily with Midwestern dining, convenience, and sports fandom.
