Scratch Team Audience Graph • Social Signal

TED-Ed is the single dominant pull in Scratch Team's neighbor set, scoring 0.86 — a full seven points above the next closest entry and the clearest spike in the top 10.

The shape is concentrated but the cluster beneath that spike is genuinely mixed. School Library Journal (0.79) and LEGO Education (0.79) follow closely, and EdSurge (0.77) and MindShift (0.76) round out a core of education-oriented neighbors — a magazine, a toys-and-games brand, a website, and a blog, all pulling from the Education subcategory or adjacent ed-media space. That five-entity education cluster is the structural core of the top 10. Then the set breaks sharply: Simon Sinek (0.75, Authors) and HomeGoods (0.75, Home Goods and Furnishings) appear back-to-back, followed by three women's apparel and general apparel entries — LOFT (0.74), White House Black Market (0.74), and J. Crew Factory (0.74). No other Technology brand appears in the top 10; Scratch Team's nearest audiences are shaped almost entirely by education media and retail, not by peer tech entities.

The overall picture is an audience defined by a tight education-professional core, with a secondary layer of mainstream retail that suggests the same people shop and consume broadly outside their professional context.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/scratch

{ "handle": "scratch", "title": "Scratch Team", "category": "Brands", "subcategory": "Technology", "resolved": "scratch", "k": 10, "shape": "spike", "filter": null, "results": [ { "handle": "ted_ed", "title": "TED-Ed", "category": "Organizations", "subcategory": "Education", "similarity": 0.8645, "drivers": [ "N03", "P04", "A03", "A04", "N04" ] }, { "handle": "sljournal", "title": "School Library Journal", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7903, "drivers": [ "N03", "A04", "P04", "A03", "N04" ] }, { "handle": "lego_education", "title": "LEGO Education", "category": "Brands", "subcategory": "Toys and Games", "similarity": 0.7881, "drivers": [ "N03", "P04", "A04", "N04", "A03" ] }, { "handle": "edsurge", "title": "EdSurge", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7672, "drivers": [ "A04", "A03", "P04", "N03", "J03" ] }, { "handle": "mindshiftkqed", "title": "MindShift", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.7617, "drivers": [ "N03", "P04", "A04", "A03", "C02" ] }, { "handle": "simonsinek", "title": "Simon Sinek", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.7468, "drivers": [ "N03", "A03", "A01", "A04", "N04" ] }, { "handle": "homegoods", "title": "HomeGoods", "category": "Retail", "subcategory": "Home Goods and Furnishings", "similarity": 0.7464, "drivers": [ "N03", "A03", "A04", "N04", "O04" ] }, { "handle": "loft", "title": "LOFT", "category": "Apparel", "subcategory": "Womens Apparel", "similarity": 0.7419, "drivers": [ "A04", "N03", "A01", "A03", "N04" ] }, { "handle": "white-house-black-market", "title": "White House Black Market", "category": "Apparel", "subcategory": "Womens Apparel", "similarity": 0.7391, "drivers": [ "A03", "N03", "A01", "A04", "J03" ] }, { "handle": "j-crew-factory", "title": "J. Crew Factory", "category": "Apparel", "subcategory": "General", "similarity": 0.7374, "drivers": [ "A04", "N03", "A01", "A03", "N04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/scratch

Scratch Team

Nearest neighbors by audience shape

Raw data