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NARS Cosmetics pulls ahead of the rest of Sephora's top 10 at 0.90 — a gap that marks this as a spike-shaped graph, where one neighbor stands clearly apart from an otherwise competitive cluster.
The top 10 neighbors break into two recognizable groups. Four are Beauty brands: NARS (0.90), Bobbi Brown Cosmetics (0.83), MAC Cosmetics (0.82), and Estée Lauder (0.81) — all direct subcategory peers. One Fashion brand, Calvin Klein (0.83), sits just below NARS, making it the highest-scoring non-Beauty neighbor in the set. The remaining five positions belong to Celebrities and Influencers: David Guetta (0.82) and Jared Leto (0.81) as Musicians and Bands, Zack Snyder (0.82) as an Artist, Miranda Kerr (0.81) as a Model, and Zedd (0.81) as a Musician. That five of ten neighbors are celebrities — none of them beauty influencers by subcategory — is the cross-kind signal here: the audience shape Sephora shares most closely is not confined to cosmetics retail but extends into fashion and a specific tier of mainstream celebrity.
The spike at NARS, combined with the spread across Fashion and celebrity subcategories, points to an audience defined less by a single content category than by a consistent cultural register that cuts across beauty, style, and entertainment.
