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At 0.82, Gavin Newsom is the single strongest pull in SFGiants' top 10 — a politician, not another sports team — and Hawaiian Airlines sits just behind at 0.82, making the two peaks of this audience's shape a California politician and a Pacific-route carrier.
The shape is classified as two-peak, and the data bears that out: the top two neighbors are a Politician and an Airline, both pulling well above the rest of the set. From there, the cluster fans out across Airlines — Alaska Airlines (0.79), Lufthansa (0.78) — and a Destination brand, Disneyland Resort (0.78), before reaching Costco (0.77) and Costco Optical (0.76). NDTV, a News Publisher, appears at 0.76, and The Cosmopolitan, a Hotel, closes the top 10 at 0.76. The Los Angeles Angels, the only other Sports Team in the top 10, land at 0.76 — the lone same-kind neighbor in the set. The dominant pattern across the top 10 is travel and West Coast consumer brands, not baseball or sports media.
This audience's shape is defined by a California-rooted, travel-oriented consumer profile that bridges civic engagement and leisure spending, with same-sport overlap appearing only at the margins.
