Playground →
The top 10 neighbors for Shape Magazine compress into a narrow 0.94–0.90 band — no single entity pulls away from the pack, and the mix spans several distinct subcategories rather than converging on one.
The shape is flat. SELF leads at 0.94, the highest score in the set, but the gap to the next neighbor is small: POPSUGAR Fitness (0.91, a Website) sits just behind, followed by Christiane Amanpour (0.90, a Journalist) and theSkimm (0.90, a Magazine). That third position is the structural surprise — a political journalist's audience sits as close to Shape's as a fitness website does. The pattern continues: The Daily Beast (0.90, News Publisher), Arianna Huffington (0.90, Journalist), and Jacob Soboroff (0.90, Journalist) all cluster at essentially the same distance. Tallying the top 10 by subcategory: four are Magazines (SELF, theSkimm, The Week, Saveur), three are Journalists (Christiane Amanpour, Arianna Huffington, Jacob Soboroff), two are News Publishers (The Daily Beast, and one Website (POPSUGAR Fitness). Fellow Magazines are the plurality, but Journalists and News Publishers together match them — and the editorial range runs from fitness content to political reporting.
The flat shape with a cross-category journalist cluster suggests Shape's audience is defined less by fitness content specifically and more by a broader media-consumption profile that overlaps heavily with news-oriented readers.
