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Seven of the top 10 neighbors by audience similarity are Pittsburgh sports properties — athletes and teams — yet the remaining three point toward a distinct retail cluster, giving Sheetz (social) a clear two-peak structure.
The Pittsburgh sports peak is steep. Ben Roethlisburger (0.92), Hines Ward (0.92), and Troy Polamalu (0.91) are the three closest neighbors, all Athletes. James Harrison (0.90) and Ryan Shazier (0.90) extend that run, and three Pittsburgh franchises — the Steelers (0.91), Pirates (0.91), and Penguins (0.87) — fill out the cluster. Eight of the top 10 neighbors are either Athletes or Sports Teams, all tied to the same regional sports market. The secondary peak is smaller but structurally distinct: 84 Lumber (0.89), a Home Improvement and Hardware retailer, and Ollie's Bargain Outlet (0.86), a Discount Store, share audience shape with Sheetz at a level that separates them from the broader neighbor set. Neither is a restaurant or a sports property — they represent a value-retail audience neighborhood that coexists with the sports cluster rather than blending into it. No other restaurant or food-service brand appears in the top 10.
The overall shape is a regionally concentrated sports audience with a secondary pull toward value-oriented retail — two distinct neighborhoods sharing the same underlying audience composition.
