Shopbop Audience Graph • Social Signal

Shopbop's nearest neighbors span fitness brands, food websites, advertising agencies, and fashion labels — with no single entity pulling far ahead of the rest.

The shape is flat: scores run from 0.97 (SoulCycle) down to 0.96 (Shop TODAY) across the full top 10, a band of less than one percentage point. That compression means the audience composition here is defined by its mix, not by any dominant pull. Tallying the subcategories across the top 10: four are Websites (Eater, Well+Good, Curbed, Shop TODAY), two are Fitness brands (SoulCycle, Equinox), two are Fashion brands (Rent the Runway, Net-a-Porter), one is a News Publisher (DealBook, HuffPost Life) — actually three News Publishers when counted precisely: DealBook (0.97), HuffPost Life (0.96), and no others in the top 10. The cross-kind finding is the real story: only two of the ten neighbors share Shopbop's own Fashion subcategory. The rest are fitness studios, lifestyle and food websites, and news publishers — a profile that looks less like a fashion-brand cluster and more like an urban, media-literate lifestyle audience that happens to shop.

That breadth across fitness, food, and editorial channels suggests an audience whose shared traits cut across consumption categories rather than concentrating within any single one.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/shopbop

{ "handle": "shopbop", "title": "Shopbop", "category": "Brands", "subcategory": "Fashion", "resolved": "shopbop", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "soulcycle", "title": "SoulCycle", "category": "Brands", "subcategory": "Fitness", "similarity": 0.9697, "drivers": [ "G01", "A02", "G03", "J02", "I01" ] }, { "handle": "eater", "title": "Eater", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9687, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "iamwellandgood", "title": "Well+Good", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.967, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "equinox", "title": "Equinox", "category": "Brands", "subcategory": "Fitness", "similarity": 0.9664, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "dealbook", "title": "DealBook", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9658, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "huffpostlife", "title": "HuffPost Life", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9648, "drivers": [ "G01", "A02", "G03", "J02", "I01" ] }, { "handle": "renttherunway", "title": "Rent the Runway", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9648, "drivers": [ "G01", "A02", "G03", "I01", "J02" ] }, { "handle": "netaporter", "title": "Net-a-Porter", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9636, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "curbed", "title": "Curbed", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9633, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "shoptoday", "title": "Shop TODAY", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9629, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/shopbop

Shopbop

Nearest neighbors by audience shape

Raw data