Sky Sports Audience Graph • Social Signal

The top 10 neighbors span five distinct subcategories — TV Channels, TV Shows, Athletes, News Publishers, and Podcasts and Radio — with no single kind dominating, which is the defining feature of a broad audience shape.

Similarity here measures how closely two entities' audience compositions resemble each other. Sky Sports News leads at 0.92, followed by Sky Sports Premier League at 0.87 and Football on BT Sport at 0.85 — three TV Channels that form the tightest cluster. But the set doesn't stay within that subcategory. Match of the Day (0.85, TV Shows) and BBC Sport (0.84, News Publishers) sit at nearly the same level, and Gary Lineker (0.84, Athletes) is the lone individual in the top 10, scoring on par with a national broadcaster. talkSPORT (0.79, Podcasts and Radio), Fantasy Premier League (0.77, Sports brand), SPORTbible (0.77, News Publishers), and Have I Got News For You (0.75, TV Shows) round out the set — the last entry a panel comedy show, not a sports property at all.

That final neighbor is the structural tell. The audience shape extends beyond sport-specific media into general British broadcast culture, with a TV comedy programme sitting comfortably inside the top 10 alongside dedicated football channels.

The broad shape here reflects an audience that tracks British sports media comprehensively rather than narrowly, with enough overlap into mainstream TV and radio that the boundary between sports viewer and general broadcast consumer is effectively blurred.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/skysports

{ "handle": "skysports", "title": "Sky Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "resolved": "skysports", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "skysportsnews", "title": "Sky Sports News", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9182, "drivers": [ "N03", "F04", "L01", "K02", "I02" ] }, { "handle": "skysportspl", "title": "Sky Sports Premier League", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8679, "drivers": [ "N03", "L01", "I02", "F04", "Q02" ] }, { "handle": "btsportfootball", "title": "Football on BT Sport", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8533, "drivers": [ "F04", "N03", "Q02", "L01", "I02" ] }, { "handle": "bbcmotd", "title": "Match of the Day", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.851, "drivers": [ "N03", "F04", "L01", "I02", "K02" ] }, { "handle": "garylineker", "title": "Gary Lineker", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8404, "drivers": [ "F04", "N03", "L01", "I02", "K02" ] }, { "handle": "bbcsport", "title": "BBC Sport", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8403, "drivers": [ "N03", "F04", "I02", "L01", "K02" ] }, { "handle": "talksport", "title": "talkSPORT", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.788, "drivers": [ "F04", "N03", "L01", "I02", "K02" ] }, { "handle": "officialfpl", "title": "Fantasy Premier League", "category": "Brands", "subcategory": "Sports", "similarity": 0.768, "drivers": [ "F04", "N03", "I02", "L01", "A04" ] }, { "handle": "sportbible", "title": "SPORTbible", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7658, "drivers": [ "F04", "N03", "L01", "I02", "K02" ] }, { "handle": "haveigotnews", "title": "Have I Got News For You", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7543, "drivers": [ "N03", "F04", "I02", "L01", "J05" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/skysports

Sky Sports

Nearest neighbors by audience shape

Raw data