Sky Sports News Audience Graph • Social Signal

Nine of Sky Sports News's top 10 neighbors are fellow UK sports and media properties — but the tenth is Have I Got News For You, a political comedy panel show, sitting at 0.71 and pulling the cluster in an unexpected direction.

The shape here is broad: no single neighbor dominates, and scores descend gradually from Sky Sports at 0.92 down through the set. The top three are all TV Channels in the same sports-broadcast space — Sky Sports Premier League at 0.86 and Football on BT Sport at 0.85 — confirming a tight same-kind core. Gary Lineker (Athletes, 0.83) and Fantasy Premier League (Sports brand, 0.80) extend that football-adjacent cluster before the set begins to widen. talkSPORT (Podcasts and Radio, 0.79) and Match of the Day (TV Shows, 0.79) hold close, followed by BBC Sport (News Publishers, 0.78) and SPORTbible (News Publishers, 0.77). The subcategory mix across the top 10 spans TV Channels, Athletes, Sports brands, Podcasts and Radio, TV Shows, and News Publishers — a broad sweep of British sports-media formats rather than a single tight tribe. Have I Got News For You is the structural outlier: a TV Shows entry with no sports connection by subcategory, suggesting the audience that follows Sky Sports News also tracks British current-affairs satire at a meaningful rate.

The broad shape reflects an audience that moves fluidly across the full ecosystem of UK sports broadcasting and beyond it into general British media consumption.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/skysportsnews

{ "handle": "skysportsnews", "title": "Sky Sports News", "category": "Marketing Channels", "subcategory": "TV Channels", "resolved": "skysportsnews", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "skysports", "title": "Sky Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9182, "drivers": [ "N03", "F04", "L01", "K02", "I02" ] }, { "handle": "skysportspl", "title": "Sky Sports Premier League", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8563, "drivers": [ "N03", "L01", "I02", "K02", "F04" ] }, { "handle": "btsportfootball", "title": "Football on BT Sport", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8496, "drivers": [ "N03", "F04", "L01", "K02", "I02" ] }, { "handle": "garylineker", "title": "Gary Lineker", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8294, "drivers": [ "F04", "N03", "L01", "K02", "I02" ] }, { "handle": "officialfpl", "title": "Fantasy Premier League", "category": "Brands", "subcategory": "Sports", "similarity": 0.798, "drivers": [ "F04", "N03", "O04", "I02", "L01" ] }, { "handle": "talksport", "title": "talkSPORT", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.7902, "drivers": [ "F04", "N03", "L01", "K02", "A04" ] }, { "handle": "bbcmotd", "title": "Match of the Day", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7899, "drivers": [ "N03", "F04", "L01", "K02", "I02" ] }, { "handle": "bbcsport", "title": "BBC Sport", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7806, "drivers": [ "N03", "F04", "L01", "K02", "I02" ] }, { "handle": "sportbible", "title": "SPORTbible", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7691, "drivers": [ "F04", "N03", "K02", "L01", "I02" ] }, { "handle": "haveigotnews", "title": "Have I Got News For You", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7116, "drivers": [ "N03", "F04", "L01", "I02", "K02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/skysportsnews

Sky Sports News

Nearest neighbors by audience shape

Raw data