Sky Sports Premier League Audience Graph • Social Signal

At 0.87, Sky Sports pulls ahead as the single strongest neighbor — but Sky Sports News sits just behind at 0.86, forming a genuine two-peak structure rather than one dominant anchor with a long tail.

These two peaks define the shape. The first cluster — Sky Sports (0.87) and Sky Sports News (0.86) — are both TV Channels, the same subcategory as Sky Sports Premier League itself, making them the tightest same-kind matches in the set. The second cluster pulls in adjacent football media: BBC Sport (0.80, News Publishers), Fantasy Premier League (0.76, Sports brand), Premier League (0.75, Sports League), and Football on BT Sport (0.74, TV Channel). Together, positions three through six form a coherent football-media neighborhood — broadcast, digital, and league-official — that is structurally distinct from the Sky-branded pair at the top.

The outlier worth noting is CVS Pharmacy at 0.70, the only non-sports, non-media entity in the top 10. Its presence alongside Wayne Rooney (0.72, Athlete), Match of the Day (0.71, TV Show), and Guardian Sport (0.70, News Publisher) suggests the audience shape is broad enough at the margins to overlap with general consumer brands — but the core signal remains firmly inside British football media.

The two-peak structure reveals an audience that is simultaneously loyal to a specific broadcaster family and deeply embedded in the wider Premier League media ecosystem.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/skysportspl

{ "handle": "skysportspl", "title": "Sky Sports Premier League", "category": "Marketing Channels", "subcategory": "TV Channels", "resolved": "skysportspl", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "skysports", "title": "Sky Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8679, "drivers": [ "N03", "L01", "I02", "F04", "Q02" ] }, { "handle": "skysportsnews", "title": "Sky Sports News", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8563, "drivers": [ "N03", "L01", "I02", "K02", "F04" ] }, { "handle": "bbcsport", "title": "BBC Sport", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8043, "drivers": [ "N03", "L01", "I02", "I01", "N01" ] }, { "handle": "officialfpl", "title": "Fantasy Premier League", "category": "Brands", "subcategory": "Sports", "similarity": 0.759, "drivers": [ "N03", "F04", "I02", "O04", "L01" ] }, { "handle": "premierleague", "title": "Premier League", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.748, "drivers": [ "N03", "N01", "M04", "I02", "E05" ] }, { "handle": "btsportfootball", "title": "Football on BT Sport", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7405, "drivers": [ "N03", "L01", "F04", "I02", "Q02" ] }, { "handle": "waynerooney", "title": "Wayne Rooney", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7187, "drivers": [ "N03", "I02", "L01", "E05", "N01" ] }, { "handle": "bbcmotd", "title": "Match of the Day", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7085, "drivers": [ "N03", "L01", "I02", "F04", "J05" ] }, { "handle": "guardian_sport", "title": "Guardian Sport", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7027, "drivers": [ "N03", "L01", "I02", "G01", "I01" ] }, { "handle": "cvs-pharmacy", "title": "CVS Pharmacy", "category": "Retail", "subcategory": "Pharmacies and Drugstores", "similarity": 0.7009, "drivers": [ "N03", "N01", "K01", "M04", "N04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/skysportspl

Sky Sports Premier League

Nearest neighbors by audience shape

Raw data