Sleeper Audience Graph • Social Signal

Sleeper's nearest audiences span fantasy sports, comedy, TV nostalgia, and casual dining — a wide, mixed cluster with no single dominant neighbor pulling far ahead of the rest.

The shape is flat: the top 10 scores run from ESPN Fantasy Sports at 0.83 down to Buffalo Wild Wings at 0.79, a range of just four points. The Office sits at 0.82 — the second-closest neighbor — making it nearly as strong a signal as the fantasy sports platform at the top. That pairing sets the tone for the whole cluster: sports-adjacent content and a specific strain of mainstream comedy culture are equally present. Brian Baumgartner (0.81) and Bert Kreischer (0.81) reinforce both threads simultaneously, as actors and comedians tied to the same cultural register.

Tallying the top 10 by subcategory: Sports brands (ESPN Fantasy Sports), TV Shows (The Office), Actors (Baumgartner), Comedians (Kreischer), Websites (theCHIVE at 0.80), Podcasts and Radio (Fantasy Footballers at 0.80), Actors again (Angela Kinsey at 0.80), Blogs (PFF Fantasy Football at 0.79), Sports Leagues (Minor League Baseball at 0.79), and Casual Dining (Buffalo Wild Wings at 0.79). That's eight distinct subcategories across ten neighbors — no single subcategory dominates. Only two neighbors share Sleeper's own Sports subcategory (ESPN Fantasy Sports and, by league classification, Minor League Baseball). The rest are actors, comedians, a website, a podcast, a blog, and a restaurant chain.

The overall picture is an audience that lives at the intersection of fantasy sports participation and a specific flavor of guy-coded pop culture — comedy specials, ensemble TV, and sports media — rather than one that clusters tightly around any single content type.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/sleeperhq

{ "handle": "sleeperhq", "title": "Sleeper", "category": "Brands", "subcategory": "Sports", "resolved": "sleeperhq", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "espnfantasy", "title": "ESPN Fantasy Sports", "category": "Brands", "subcategory": "Sports", "similarity": 0.8288, "drivers": [ "N03", "I01", "F03", "B04", "E06" ] }, { "handle": "theofficetv", "title": "The Office", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8217, "drivers": [ "N03", "F03", "L02", "J02", "E02" ] }, { "handle": "bbbaumgartner", "title": "Brian Baumgartner", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8066, "drivers": [ "N03", "F03", "F01", "L02", "E02" ] }, { "handle": "bertkreischer", "title": "Bert Kreischer", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8053, "drivers": [ "F03", "L02", "Q01", "E06", "I01" ] }, { "handle": "thechive", "title": "theCHIVE", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.804, "drivers": [ "L02", "F03", "Q01", "I01", "B04" ] }, { "handle": "theffballers", "title": "Fantasy Footballers", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8035, "drivers": [ "N03", "I01", "Q01", "F03", "L02" ] }, { "handle": "angelakinsey", "title": "Angela Kinsey", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7958, "drivers": [ "N03", "F03", "E02", "J02", "Q08" ] }, { "handle": "pff_fantasy", "title": "PFF Fantasy Football", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.7925, "drivers": [ "I01", "Q01", "F03", "J02", "B04" ] }, { "handle": "milb", "title": "Minor League Baseball", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.7907, "drivers": [ "N03", "F03", "I01", "A06", "Q01" ] }, { "handle": "buffalo-wild-wings", "title": "Buffalo Wild Wings", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.7853, "drivers": [ "F03", "L02", "Q01", "N03", "F01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/sleeperhq

Sleeper

Nearest neighbors by audience shape

Raw data