Sunday Night Football Audience Graph • Social Signal

Two neighbors sit at the top of Sunday Night Football's similarity graph separated by just four ten-thousandths of a point: FOX Sports: NFL at 0.95 and NFL on ESPN at 0.95, with NFL on CBS a fraction behind at 0.95 as well. That near-perfect three-way tie at the summit is the defining structural feature here — the audience shape bridges two distinct NFL broadcast clusters rather than collapsing into a single dominant neighbor.

The shape is classified as two-peak, and the data supports it. The top tier — FOX Sports: NFL, NFL on ESPN, NFL on CBS, and NFL Network (0.94) — are all NFL broadcast properties, either TV Shows or TV Channels in the Marketing Channels category. The NFL itself (0.92, Sports Leagues) anchors that cluster. Then the graph steps down to a second, looser grouping: Around The NFL (0.89) and Larry Fitzgerald (0.85), Le'Veon Bell (0.84), Adrian Peterson (0.84), and Russell Wilson (0.84) — all Athletes in the Celebrities and Influencers category. Madden Ultimate Team (0.84, Video Game Franchises) is the lone non-broadcast, non-athlete entry in the top 10, signaling that the audience's shape extends into NFL-adjacent gaming as well.

The overall picture is an audience defined almost entirely by NFL media consumption — broadcast properties and player-level fandom — with no meaningful crossover into other sports or entertainment categories within the top 10.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/snfonnbc

{ "handle": "snfonnbc", "title": "Sunday Night Football", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "snfonnbc", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "nflonfox", "title": "FOX Sports: NFL", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9521, "drivers": [ "N03", "I01", "G03", "O04", "A02" ] }, { "handle": "espnnfl", "title": "NFL on ESPN", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9517, "drivers": [ "N03", "I01", "E06", "O04", "A02" ] }, { "handle": "nfloncbs", "title": "NFL on CBS", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9513, "drivers": [ "N03", "O04", "A02", "I01", "G03" ] }, { "handle": "nflnetwork", "title": "NFL Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9355, "drivers": [ "N03", "I01", "E06", "A02", "O04" ] }, { "handle": "nfl", "title": "NFL", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.919, "drivers": [ "N03", "I01", "A02", "O04", "G03" ] }, { "handle": "aroundthenfl", "title": "Around The NFL", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8945, "drivers": [ "N03", "I01", "O04", "Q01", "E06" ] }, { "handle": "larryfitzgerald", "title": "Larry Fitzgerald", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8549, "drivers": [ "N03", "O04", "I01", "Q01", "Q02" ] }, { "handle": "leveonbell", "title": "Le'Veon Bell", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8407, "drivers": [ "N03", "O04", "I01", "G03", "G01" ] }, { "handle": "adrianpeterson", "title": "Adrian Peterson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8384, "drivers": [ "N03", "I01", "Q01", "A02", "G03" ] }, { "handle": "easports_mut", "title": "Madden Ultimate Team", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8378, "drivers": [ "N03", "I01", "A02", "G01", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/snfonnbc

Sunday Night Football

Nearest neighbors by audience shape

Raw data