Sonic Automotive Audience Graph • Social Signal

Sonic Automotive's top 10 nearest neighbors span five distinct subcategories — sports journalists, mid-range hotels, TV channels, car makers, and technology brands — with no single cluster dominating the set.

The shape is broad: scores run from 0.68 down to 0.62 across the top 10, and no neighbor pulls significantly ahead of the rest. The leading neighbor is Marc Stein (0.68), an NBA journalist, followed by CBS Sports NBA (0.65), a TV channel. That NBA-media pairing is notable but not the whole story: Crowne Plaza Hotels and Resorts (0.64) and Aloft Hotels (0.63) bring mid-range hospitality into the mix, while Zach Lowe (0.64) and Chad Ford (0.62) add two more NBA journalists. That makes four journalists in the top 10 — Marc Stein, Zach Lowe, Chad Ford, and Shams Charania (0.62) — the single most represented subcategory in the set.

The automotive presence is thin: Mercedes-Benz (0.62) is the only car maker in the top 10, and no other dealership appears. SI Extra Mustard (0.63), a sports website, rounds out the sports-media thread, while Tableau Software (0.62) and CORT (0.62) introduce technology and home furnishings as outliers. The audience Sonic Automotive draws looks far more like the audience for NBA media and business-travel hotels than for automotive brands — a cross-kind pattern that defines the shape of this neighbor set.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/sonic-automotive

{ "handle": "sonic-automotive", "title": "Sonic Automotive", "category": "Automotive", "subcategory": "Dealerships", "resolved": "sonic-automotive", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "thesteinline", "title": "Marc Stein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.6773, "drivers": [ "H02", "A06", "N01", "M01", "A02" ] }, { "handle": "cbssportsnba", "title": "CBS Sports NBA", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.6519, "drivers": [ "A06", "N03", "H02", "O04", "Q02" ] }, { "handle": "crowne-plaza-hotels-resorts", "title": "Crowne Plaza Hotels and Resorts", "category": "Hospitality & Lodging", "subcategory": "Mid-range Hotels", "similarity": 0.6364, "drivers": [ "G03", "H02", "A06", "A02", "G01" ] }, { "handle": "zachlowe_nba", "title": "Zach Lowe", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.6362, "drivers": [ "H02", "A02", "G03", "A06", "A01" ] }, { "handle": "si_extramustard", "title": "SI Extra Mustard", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.6278, "drivers": [ "H02", "N03", "N01", "A01", "A06" ] }, { "handle": "aloft-hotels", "title": "Aloft Hotels", "category": "Hospitality & Lodging", "subcategory": "Mid-range Hotels", "similarity": 0.6251, "drivers": [ "H02", "A06", "G03", "A02", "M01" ] }, { "handle": "chadfordinsider", "title": "Chad Ford", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.6249, "drivers": [ "H02", "A02", "A06", "N02", "A01" ] }, { "handle": "mercedes-benz", "title": "Mercedes Benz", "category": "Automotive", "subcategory": "Car Makers", "similarity": 0.6247, "drivers": [ "A06", "E06", "A01", "M01", "N01" ] }, { "handle": "tableau", "title": "Tableau Software", "category": "Brands", "subcategory": "Technology", "similarity": 0.6223, "drivers": [ "A06", "H02", "E06", "G03", "A02" ] }, { "handle": "cort", "title": "CORT", "category": "Retail", "subcategory": "Home Goods and Furnishings", "similarity": 0.6215, "drivers": [ "A06", "G03", "M01", "N01", "M03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/sonic-automotive

Sonic Automotive

Nearest neighbors by audience shape

Raw data