SoulCycle Audience Graph • Social Signal

SoulCycle's ten nearest neighbors span fitness, fashion, journalism, B2B agencies, and lifestyle media — with no single entity pulling far ahead of the rest.

The shape is flat: scores run from 0.98 at the top down to 0.96 at position ten, a band of less than two percentage points. Equinox leads at 0.98 and is the only other Fitness brand in the top 10 — the one neighbor that shares SoulCycle's own subcategory. Everything else is cross-kind. Well+Good (0.97) and Shopbop (0.97) follow closely, representing Websites and Fashion respectively. The Information (0.97) and Rent the Runway (0.97) round out the top five, adding a second Website and a second Fashion brand to the mix.

Tallying the full top 10: four are Marketing Channels (three Websites, one News Publisher), three are Brands outside Fitness (two Fashion, one B2B), one is a Fitness brand, one is a Journalist, and one is a B2B brand. The dominant subcategory pattern is Websites and Fashion, not fitness or wellness peers. DealBook (0.97) and Ben Smith (0.97) — a News Publisher and a Journalist — extend the cluster further into media and business coverage. R/GA (0.96), a B2B agency, sits at position eight.

The flat, cross-kind spread suggests SoulCycle's audience is defined less by fitness interest alone and more by a broader profile that it shares with upscale fashion retail, business media, and digital lifestyle publishing simultaneously.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/soulcycle

{ "handle": "soulcycle", "title": "SoulCycle", "category": "Brands", "subcategory": "Fitness", "resolved": "soulcycle", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "equinox", "title": "Equinox", "category": "Brands", "subcategory": "Fitness", "similarity": 0.98, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "iamwellandgood", "title": "Well+Good", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9714, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "shopbop", "title": "Shopbop", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9697, "drivers": [ "G01", "A02", "G03", "J02", "I01" ] }, { "handle": "theinformation", "title": "The Information", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9696, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "renttherunway", "title": "Rent the Runway", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9667, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "dealbook", "title": "DealBook", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9658, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "benyt", "title": "Ben Smith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9651, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "rga", "title": "R/GA", "category": "Brands", "subcategory": "B2B", "similarity": 0.9634, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "infatuation", "title": "The Infatuation", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9632, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "shoptoday", "title": "Shop TODAY", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9629, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/soulcycle

SoulCycle

Nearest neighbors by audience shape

Raw data