Playground →
Three sports and fitness magazines occupy the top three positions in Spartan's neighbor set — and together they define one of two distinct audience neighborhoods pulling on this brand.
USA Lacrosse Magazine leads at 0.80, followed closely by Men's Journal + Fitness at 0.78 and Men's Health UK at 0.77. These three form a coherent cluster: active-lifestyle magazine readers whose audience composition maps tightly onto Spartan's own. The shape flag is "two-peak," and the second peak arrives with Atlantis Bahamas at 0.75 and Indian Country Today at 0.75 — a hotel brand and a news publisher whose audiences share enough structural overlap with Spartan's to rank nearly as high as the magazine cluster. That pairing is the counterintuitive signal: resort hospitality and Indigenous-focused news publishing sitting at the same similarity level as men's fitness titles.
Rounding out the top 10 are Mad Dog Sports Radio at 0.75 (Podcasts and Radio), Shailene Woodley at 0.74 (Actors), Deb Haaland at 0.74 (Politicians), The Man in the High Castle at 0.72 (TV Shows), and Men's Journal at 0.72 (Magazines). That gives the top 10 four magazines, one radio channel, one TV show, one hotel brand, one news publisher, one actor, and one politician — a cross-kind spread that confirms the two-peak structure: a fitness-media cluster at the top, and a broader, harder-to-categorize second neighborhood just below it. Livestrong and Hoka, the only other Fitness-subcategory brands in the wider results, sit outside the top 10.
The two-peak shape suggests Spartan's audience is not simply fitness enthusiasts — it bridges a sports-media readership and a more eclectic second cluster whose common thread is not immediately thematic.
