Playground →
The two strongest pulls in Stefon Diggs's top 10 come from opposite sides of the NFC North rivalry: the Green Bay Packers at 0.89 and the Minnesota Vikings at 0.86, forming a clear two-peak structure that anchors the entire neighbor set in upper-Midwest NFL fandom.
The shape is two-peak, and those peaks are both Sports Teams — but the cluster between them is dense with fellow Athletes. Aaron Rodgers (0.87), Clay Matthews III (0.87), and Davante Adams (0.86) sit just below the Packers, while Kirk Cousins (0.83) and Jordy Nelson (0.82) extend the band further. Six of the top 10 neighbors share Diggs's own subcategory — Athletes — making this a strongly same-kind cluster. The two exceptions are the Packers and Vikings (Sports Teams), which frame the athlete cluster on either side. What's notable is that the Packers edge out Diggs's own former team, the Vikings, as the single highest-similarity neighbor, suggesting the audience shape is defined less by team loyalty than by a regional NFL-following profile that spans both franchises. The one genuine outlier in the top 10 is Hy-Vee (0.81), a Grocery and Superstores brand — the lone non-sports entity in the set — signaling a Midwestern regional imprint on the audience's composition.
This audience is shaped by deep NFL engagement rooted in the upper Midwest, with the Packers–Vikings axis as its structural spine.
