Playground →
MAKE UP FOR EVER (0.91) and Tarte Cosmetics (0.91) sit at the top of Stila's neighbor set — but the more revealing structural fact is what appears further down: gaming brands, film studios, and musicians sharing audience shape with a beauty brand.
The shape is classified as two-peak, and the split is legible in the data. The first cluster is a dense band of Beauty subcategory brands: Urban Decay (0.90), NYX Pro Makeup US (0.90), Hourglass Cosmetics (0.88), MAC Cosmetics (0.88), BH Cosmetics (0.87), and e.l.f. Cosmetics (0.87) all cluster tightly in the high-0.80s. These nine Beauty neighbors form the primary peak — an audience that looks like the core cosmetics consumer. The second peak emerges around position 20, where Resident Evil (0.82) appears as a Video Game Franchise, followed by IGN (0.80, Magazines), Colton Haynes (0.80, Actors), Joe Jonas (0.80, Musicians and Bands), Nintendo of America (0.80, Entertainment Platforms), and Funimation (0.79, Entertainment Platforms). This second cluster — gaming platforms, gaming media, and pop-culture celebrities — represents a meaningfully different audience neighborhood, one with no obvious thematic connection to cosmetics.
All ten of the top 10 neighbors carry the Beauty subcategory, so the primary peak is clean; the cross-kind signal only becomes visible in positions 11 and beyond, where the gaming and entertainment cluster asserts itself. The two-peak shape indicates that Stila's audience bridges a tightly defined beauty-brand community and a broader pop-culture and gaming-adjacent one.
