Playground →
Automotive brands dominate Sutherland Lumber's nearest audiences, making up the largest single cluster in the top 10 — a cross-kind pattern that says more about who this audience is than what they buy at a lumber yard.
The shape is broad: scores run from 0.91 down to 0.85 with no single neighbor pulling far ahead of the rest. Fastenal leads at 0.91 and is the only other Home Improvement and Hardware retailer in the top 10, making it the lone same-kind neighbor. From there, the set fans out across categories. GMC (0.89), Ford Motor Company (0.87), and Chevrolet (0.85) are all Car Makers, joined by Polaris (0.85) in the Motorcycles subcategory — four of the top 10 are Automotive. Casey's General Stores (0.88), a Convenience Store, sits third overall, while Audibel (0.87), a Health and Medical Services provider, is the most unexpected entry in the set. Godfather's Pizza (0.87) and Super 8 (0.86) round out the top 10, representing Fast Casual Dining and Budget Lodging respectively. U.S. Cellular (0.86) is the sole Telecommunications entry.
The breadth of this neighbor set — trucks, convenience stores, a hearing care brand, budget hotels — points to an audience defined less by home improvement interest than by a consistent regional and lifestyle profile that cuts across many retail and service categories.
