Tech Insider Audience Graph • Social Signal

Tech Insider's top 10 nearest neighbors span news publishers, websites, finance brands, cryptocurrency properties, and international organizations — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from CoinDesk at 0.90 down to Emmanuel Macron at 0.86, a range of only four points across ten positions. Three of the ten neighbors share Tech Insider's own subcategory — Websites — with CoinDesk (0.90), Dancing Astronaut (0.87), and CleanTechnica (0.85) all landing in that group. But the majority of the top 10 cuts across other subcategories: Apple News and CNN International are News Publishers; Moderna is a Healthcare brand; Bitcoin sits under Technology (Miscellaneous); Bloomberg Economics is a Finance brand; and UN Human Rights is classified as an Environmental organization. The neighbor set is notably cross-kind — finance, crypto, global news, and institutional organizations all appear alongside fellow websites, with no single subcategory dominating.

What the flat shape reveals is that Tech Insider's audience does not cluster tightly around any one content type or sector; instead, it overlaps broadly with audiences drawn to global news, financial information, and technology-adjacent topics simultaneously.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/techinsider

{ "handle": "techinsider", "title": "Tech Insider", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "techinsider", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "coindesk", "title": "CoinDesk", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.904, "drivers": [ "A02", "G01", "E06", "G03", "A06" ] }, { "handle": "moderna_tx", "title": "Moderna", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.8948, "drivers": [ "N03", "G01", "A02", "G03", "E06" ] }, { "handle": "bitcoin", "title": "Bitcoin", "category": "Miscellaneous", "subcategory": "Technology", "similarity": 0.8805, "drivers": [ "A02", "E06", "G01", "A06", "N03" ] }, { "handle": "applenews", "title": "Apple News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8752, "drivers": [ "N03", "E06", "G01", "A02", "A06" ] }, { "handle": "unhumanrights", "title": "UN Human Rights", "category": "Organizations", "subcategory": "Environmental", "similarity": 0.8729, "drivers": [ "A02", "G01", "G03", "E06", "I01" ] }, { "handle": "economics", "title": "Bloomberg Economics", "category": "Brands", "subcategory": "Finance", "similarity": 0.8717, "drivers": [ "A02", "G01", "E06", "G03", "N03" ] }, { "handle": "dancingastro", "title": "Dancing Astronaut", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8715, "drivers": [ "G01", "E06", "I01", "G03", "A02" ] }, { "handle": "cnni", "title": "CNN International", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8705, "drivers": [ "A02", "G01", "E06", "N03", "G03" ] }, { "handle": "emrata", "title": "Emily Ratajkowski", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8621, "drivers": [ "A02", "G01", "I01", "E06", "G03" ] }, { "handle": "emmanuelmacron", "title": "Emmanuel Macron", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8614, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/techinsider

Tech Insider

Nearest neighbors by audience shape

Raw data