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TheWrap

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TheWrap's top 10 nearest neighbors form a tight cluster of entertainment trade and film-adjacent media — no single neighbor pulls far ahead of the rest, and the scores compress into a narrow band from 0.93 to 0.97.

The shape is flat. Deadline Hollywood leads at 0.97, followed closely by Variety at 0.96 and The Hollywood Reporter at 0.96. IndieWire sits at 0.96 as well. These four — three websites and magazines covering the entertainment industry — form the core of the cluster. The subcategory breakdown across the top 10 is dominated by Websites (TheWrap's own subcategory) and Magazines, with Film Studios (Magnolia Pictures at 0.94, Janus Films at 0.93) and a TV Channel (SundanceTV at 0.94) rounding out the set. Two individuals appear: David Lynch (Directors, 0.94) and Paul Feig (Actors, 0.93). One lifestyle title, GQ Recommends (Magazines, 0.94), and one editorial outlet, NYT Watching (Websites, 0.94), complete the ten. The cluster is almost entirely same-kind or immediately adjacent — trade media, film distributors, and film-world figures — with no sports, tech, or general news presence in the top 10.

The flat shape and compressed scores indicate an audience that maps tightly onto a specific entertainment-industry media ecosystem, with little structural distance between the nearest neighbors.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thewrap", "title": "TheWrap", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "thewrap", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "deadline", "title": "Deadline Hollywood", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9663, "drivers": [ "G03", "A02", "I01", "G01", "Q01" ] }, { "handle": "variety", "title": "Variety", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9622, "drivers": [ "A02", "G03", "I01", "G01", "Q01" ] }, { "handle": "thr", "title": "The Hollywood Reporter", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9614, "drivers": [ "A02", "G03", "I01", "G01", "Q01" ] }, { "handle": "indiewire", "title": "IndieWire", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9551, "drivers": [ "I01", "G03", "A02", "G01", "N03" ] }, { "handle": "magnoliapics", "title": "Magnolia Pictures", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9434, "drivers": [ "A02", "I01", "G03", "G01", "N03" ] }, { "handle": "sundancetv", "title": "SundanceTV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9399, "drivers": [ "A02", "G03", "I01", "G01", "N03" ] }, { "handle": "gqrecommends", "title": "GQ Recommends", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9397, "drivers": [ "A02", "G03", "I01", "G01", "Q01" ] }, { "handle": "watching", "title": "NYT Watching", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9391, "drivers": [ "A02", "G03", "G01", "I01", "N03" ] }, { "handle": "david_lynch", "title": "David Lynch", "category": "Celebrities and Influencers", "subcategory": "Directors", "similarity": 0.9377, "drivers": [ "A02", "I01", "G03", "G01", "Q01" ] }, { "handle": "paulfeig", "title": "Paul Feig", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9329, "drivers": [ "A02", "G03", "G01", "I01", "N03" ] } ] }
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