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The Zoe Report

Marketing Channels
Magazines
Playground →Docs

The nearest audiences to The Zoe Report are split almost evenly between fashion brands and food-and-lifestyle digital media — a mix that cuts across category lines with no single standout pulling ahead.

The shape is flat: the top 10 scores run from 0.9372 (Shopbop) down to 0.9271 (Food Republic), a spread of just 0.01. Three of the ten neighbors are fashion brands — Shopbop (0.9372), rag & bone (0.9281), and Oscar de la Renta (0.9272) — and three are lifestyle or food websites: Serious Eats (0.9357), Well+Good (0.9301), and Eater (0.9298). Thrillist (0.9300, Blogs) and Page Six (0.9289, News Publishers) round out the digital media side. Only one neighbor shares The Zoe Report's own subcategory: Saveur (0.9292, Magazines).

The composition tells a consistent story: this audience is shaped less by magazine-reading behavior than by an appetite for fashion retail and food-and-lifestyle content across formats — a cross-kind profile that spans brand and editorial alike.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thezoereport", "title": "The Zoe Report", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "thezoereport", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "shopbop", "title": "Shopbop", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9372, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "seriouseats", "title": "Serious Eats", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9357, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "iamwellandgood", "title": "Well+Good", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9301, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "thrillist", "title": "Thrillist", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.93, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "eater", "title": "Eater", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9298, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "saveurmag", "title": "Saveur", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9292, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "pagesix", "title": "Page Six", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9289, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "rag_bone", "title": "rag & bone", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9281, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "oscardelarenta", "title": "Oscar de la Renta", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9272, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "foodrepublic", "title": "Food Republic", "category": "Brands", "subcategory": "Food", "similarity": 0.9271, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: