Playground →
The top 10 neighbors span five distinct subcategories — Sports Teams, Athletes, Grocery and Superstores, QSR, Podcasts and Radio, and Destinations — with no single kind dominating the list, which is the defining feature of a broad audience shape.
The three strongest neighbors are all Detroit-market Sports Teams: Detroit Red Wings at 0.99, Detroit Lions at 0.95, and Michigan Football at 0.95. These three form a tight local-sports cluster at the top of the range. The fourth neighbor, Miguel Cabrera (0.91), is an Athlete — the only baseball-adjacent figure in the top 10 — and sits closer to the Detroit cluster than to anything else in the set. After that, the scores spread across markedly different subcategories: Meijer (social) (0.88), a Grocery and Superstore brand, is the fifth-closest neighbor, followed by Athletes Jim Harbaugh (0.87) and Barry Sanders (0.86), then Tim Hortons (0.86), a QSR chain, Cleveland Browns (0.85), a Sports Team outside the Detroit market, and Mojo In The Morning (0.85), a Podcasts and Radio channel. The subcategory tally across the 10: four Sports Teams, three Athletes, one Grocery and Superstore, one QSR, one Podcasts and Radio — no subcategory commands a majority.
The cross-kind spread — a regional grocer, a fast-food chain, and a morning radio show sitting alongside Detroit's major franchises — signals an audience defined as much by Midwest regional identity as by sport-specific fandom.
