Playground →
The top 10 neighbors for TitosVodka span nine distinct subcategories — no single kind dominates, and not one other Alcohol brand appears among them.
The shape is broad: scores run from 0.80 down to 0.73 with no sharp drop-off, and the neighbor set reads like a cross-section of upper-middle American life rather than a spirits category cluster. 5280 Magazine leads at 0.80, a regional lifestyle magazine — the strongest pull in the set. Behind it sit Brené Brown (0.76, Authors), Orangetheory Fitness (0.76, Fitness), Omni Hotels & Resorts (0.76, Luxury Hotels), and Patagonia (0.75, Outdoors). Southwest Airlines (0.75, Airlines) and Franklin Barbecue (0.74, Restaurant) round out the upper tier. The subcategory mix — magazines, fitness, luxury lodging, outdoor apparel, airlines, restaurants — points to an audience shaped by active, experience-oriented consumption rather than by any single vertical. The Good Liars (0.74, Comedians) and Scott Kelly (0.73, Professionals) add further range, confirming that no single tribe anchors this audience.
The absence of any fellow Alcohol brand in the top 10 is the structural tell: TitosVodka's audience shape is defined not by category loyalty but by a lifestyle profile that cuts across fitness, travel, food, and media.
