TODAY Audience Graph • Social Signal

At 0.84, Lester Holt is the strongest pull in TODAY's top 10 — and he's a journalist, not a fellow morning show. That's the two-peak structure here: one cluster built around NBC news talent and TV personalities, a second around broadcast news programs from competing networks.

The first peak is dense with people directly associated with the TODAY franchise. Natalie Morales (0.83) and Al Roker (0.82) are both TV Personalities; Savannah Guthrie (0.82) joins them. Lester Holt sits just above this cluster as a Journalist, pulling the first peak slightly toward the broader NBC News orbit. The second peak is anchored by NBC Nightly News (0.82), a fellow TV Show, and extends outward to Women's Health (0.78), a Magazine, and Kelly Ripa (0.77), a TV Personality — a lifestyle-and-daytime-TV neighborhood distinct from the hard-news cluster.

Rounding out the top 10: TODAY with Hoda & Jenna (0.77), the only other TV Show in the set besides NBC Nightly News, and John Boehner (0.79), a Politician whose presence signals that this audience also overlaps with politically adjacent media consumers. The subcategory mix — four TV Personalities, one Journalist, two TV Shows, one Magazine, one Politician, and one TV Personality crossover — confirms an audience that bridges the show's own on-air talent with the broader broadcast news and daytime lifestyle ecosystem.

The two-peak shape reflects an audience that is simultaneously loyal to the TODAY talent roster and drawn to the wider world of network news and lifestyle media.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/todayshow

{ "handle": "todayshow", "title": "TODAY", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "todayshow", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "lesterholtnbc", "title": "Lester Holt", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8419, "drivers": [ "P02", "A02", "G01", "J02", "P03" ] }, { "handle": "nmoralesnbc", "title": "Natalie Morales", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8258, "drivers": [ "P02", "E03", "A02", "P03", "J02" ] }, { "handle": "nbcnightlynews", "title": "NBC Nightly News", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8249, "drivers": [ "A02", "G01", "N03", "P02", "P04" ] }, { "handle": "alroker", "title": "Al Roker", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8213, "drivers": [ "P02", "E03", "P03", "A02", "P04" ] }, { "handle": "savannahguthrie", "title": "Savannah Guthrie", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.82, "drivers": [ "A02", "G01", "P02", "E03", "J02" ] }, { "handle": "speakerboehner", "title": "John Boehner", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7854, "drivers": [ "A02", "J02", "G01", "E03", "A01" ] }, { "handle": "womenshealthmag", "title": "Women's Health", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.783, "drivers": [ "N03", "G01", "J02", "A02", "P02" ] }, { "handle": "kellyripa", "title": "Kelly Ripa", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7679, "drivers": [ "E03", "P04", "H04", "J02", "N03" ] }, { "handle": "hodaandjenna", "title": "TODAY with Hoda & Jenna", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7678, "drivers": [ "N03", "E03", "P02", "P03", "P04" ] }, { "handle": "reince", "title": "Reince Priebus", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7674, "drivers": [ "J02", "K02", "P02", "E03", "P03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/todayshow

TODAY

Nearest neighbors by audience shape

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