Playground →
The top 10 neighbors span athletes, sports journalists, podcasts, and a fitness brand — no single entity dominates, and the scores compress into a relatively tight band from 0.90 down to 0.82.
Curt Schilling leads at 0.90, the strongest pull in the set, followed by Rob Gronkowski at 0.86. Both are Athletes, the same subcategory as Tom Brady, and they anchor what is largely a same-kind cluster. Four more Athletes appear in the top 10 — Kevin Millar (0.83), David Price (0.83), Wes Welker (0.82) — making Athletes the dominant subcategory by count. Notably, the athlete neighbors span football and baseball rather than concentrating in a single sport, which contributes to the broad shape. The cross-kind entries are equally telling: Barstool Sports (0.84, Websites) and TB12sports (0.83, Fitness brand) both score above most of the athlete neighbors, placing a media property and a branded fitness entity at the core of the audience shape. Jared Carrabis (0.83, Journalists) and Kayce Smith (0.82, TV Personalities) round out the top 10, adding sports-media voices to the mix. The podcast Starting 9 (0.82, Podcasts and Radio) closes the set. No other subcategory in the top 10 appears more than once outside of Athletes.
The broad shape here reflects an audience that overlaps meaningfully with multi-sport athletes, sports-media personalities, and Barstool-adjacent properties simultaneously — a wide footprint rather than a concentrated niche.
