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Nine of Too Faced Cosmetics' ten nearest neighbors by audience shape are fellow Beauty brands — a same-kind concentration that holds across the full score range from 0.90 to 0.96. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.96 indicates near-identical audience shape.
The shape is broad: no single neighbor dominates, and the scores compress into a tight band. Tarte Cosmetics leads at 0.96, followed by Morphe (0.93) and Urban Decay (0.93), with NYX Pro Makeup US (0.91), ColourPop Cosmetics (0.91), e.l.f. Cosmetics (0.91), Milani Cosmetics (0.91), Ulta Beauty (0.90), and BH Cosmetics (0.90) all clustered within a few hundredths of each other. The one departure from the Beauty subcategory is James Charles, classified as Models under Celebrities and Influencers, who ties BH Cosmetics at 0.90 — the sole non-brand in the set.
The broad shape, combined with near-uniform subcategory composition, indicates an audience that maps tightly onto the cosmetics brand space as a whole rather than gravitating toward any single peer.
