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Tory Burch

Brands
Fashion
Playground →Docs

Tory Burch's top 10 nearest neighbors span news publishers, magazines, a beauty brand, a journalist, a food professional, and a hotel chain — with no other fashion brand appearing in the set.

The shape is flat: scores run from 0.96 (goop) down to 0.95 (Zagat), a band of just over one point across all ten positions. goop (0.96, Beauty) leads narrowly, followed by Andrew Ross Sorkin (0.96, Journalists) and The American Lawyer (0.96, Magazines). Eric Ripert (0.95, Professionals) and Saveur (0.95, Magazines) round out the top five. Tallying the subcategories across all ten: News Publishers account for three slots (Bloomberg Law, ForbesWomen, WSJ Noted.), Magazines for two (The American Lawyer, Saveur), and the remaining five are distributed across Beauty, Journalists, Professionals, TV Shows, and Websites — with Shopbop (0.94, Fashion) the lone fellow fashion brand, just outside the top 10 in the broader neighbor set. The dominant character of the cluster is business and professional media mixed with upscale lifestyle content, not fashion peers.

The absence of fashion neighbors at the top of the similarity graph suggests Tory Burch's audience is defined less by category loyalty than by a cross-category profile that aligns with financially engaged, professionally oriented media consumers.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "toryburch", "title": "Tory Burch", "category": "Brands", "subcategory": "Fashion", "resolved": "toryburch", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "goop", "title": "goop", "category": "Brands", "subcategory": "Beauty", "similarity": 0.9603, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "andrewrsorkin", "title": "Andrew Ross Sorkin", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9572, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "americanlawyer", "title": "The American Lawyer", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9553, "drivers": [ "A02", "G01", "A01", "J02", "J01" ] }, { "handle": "ericripert", "title": "Eric Ripert", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9545, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "saveurmag", "title": "Saveur", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9534, "drivers": [ "A02", "G01", "J02", "G03", "J01" ] }, { "handle": "blaw", "title": "Bloomberg Law", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9528, "drivers": [ "A02", "G01", "A01", "J02", "G03" ] }, { "handle": "charlieroseshow", "title": "Charlie Rose Show", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9522, "drivers": [ "A02", "G01", "J02", "G03", "J01" ] }, { "handle": "forbeswomen", "title": "ForbesWomen", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9509, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "wsjnoted", "title": "WSJ Noted.", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.95, "drivers": [ "A02", "G01", "J02", "A01", "J01" ] }, { "handle": "zagat", "title": "Zagat", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9495, "drivers": [ "A02", "G01", "J02", "G03", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: