Playground →
The top 10 neighbors split into two distinct neighborhoods: a tight cluster of Pittsburgh Steelers teammates and franchise entities, and a second cluster anchored by the broader Pittsburgh sports market — a two-peak structure that maps the audience's dual loyalties.
Similarity here measures how closely two entities' audiences resemble each other in composition. The first peak is unmistakably Steelers-specific. James Harrison and Hines Ward both score 0.98 — the highest marks in the set — followed by Ryan Shazier at 0.96 and Ben Roethlisberger at 0.96. JuJu Smith-Schuster extends the run at 0.93. Every one of these neighbors carries the Athletes subcategory; all are associated with the same franchise. The Pittsburgh Steelers organization itself sits at 0.95, bridging the two peaks.
The second peak pulls toward the wider Pittsburgh and Ohio-region sports market. The Pittsburgh Pirates (0.91) and Pittsburgh Penguins (0.90) represent cross-sport city loyalty, while Sheetz (social) (0.91) — a Restaurant brand — and Mike Tomlin (0.91), classified as a Professional rather than an Athlete, mark the outer edge of the first cluster and the beginning of a broader regional identity. No neighbor outside the Athletes and Sports Teams subcategories appears until position 8, where Sheetz enters as the lone non-sports entity in the top 10.
The shape reveals an audience defined first by a single NFL franchise and second by the regional sports culture surrounding it.
