Playground →
Two Minnesota franchises anchor the Twins' audience shape — but the neighborhood extends well beyond the state line into Midwestern convenience stores and regional humor accounts.
The shape is two-peak, with Minnesota Wild (0.96) and Minnesota Vikings (0.94) forming a clear double summit. These are the two strongest pulls in the top 10, and both are fellow Sports Teams — the Twins' own subcategory. That same-kind pairing is the structural spine of the neighbor set. After those two, the scores step down noticeably, and the composition shifts.
The next tier is where the regional identity becomes legible. Midwest vs. Everybody (0.90), a Humor Memes and Satire account, sits third — ahead of any other sports team. Kirk Cousins (0.89), an Athlete, follows, then Hy-Vee (0.88), a Grocery and Superstores brand, and Caribou Coffee (0.87), a Beverages brand. Faux Pelini (0.86), another Humor Memes and Satire account, and Kwik Trip (0.85), a Convenience brand, round out the middle of the top 10. Jordy Nelson (0.85) and Kum & Go (0.85) close it out — an Athlete and a second Convenience brand. Tallying the top 10: two Sports Teams, two Athletes, two Humor Memes and Satire accounts, two Convenience brands, one Grocery and Superstores brand, and one Beverages brand.
The pattern is a Midwestern regional audience that follows multiple sports franchises, gravitates toward regional retail and food brands, and engages with sports-adjacent humor — a shape defined less by baseball specifically than by Upper Midwest fandom broadly.
