UFC Audience Graph • Social Signal

UFC's nearest audiences span athletes, musicians, actors, reality TV stars, fictional characters, and a beauty brand — a mix that signals a broad, mass-market audience shape rather than a tight sport-specific one.

The shape is flat: the top 10 neighbors range from 0.97 to 0.93, a narrow band with no single dominant pull. Similarity here measures how closely two entities' audiences resemble each other in composition. The three highest-scoring neighbors are all MMA athletes — Jon Jones (0.97), Ronda Rousey (0.97), and Georges St-Pierre (0.95) — which is the expected same-kind cluster. But the cross-kind entries arrive quickly: Bellator MMA (0.95) is the only other Sports-subcategory brand in the top 10, and it's immediately followed by Linkin Park (0.95), a Musicians and Bands entry. FOX Sports: UFC (0.95) and Nathan Diaz (0.94) keep the MMA thread alive, but Iron Man (0.94) — a Fictional Character — and Jeremy Renner (0.94) and Jenni Farley (JWoww) (0.93) round out the ten with no thematic connection to combat sports. Tallying the top 10: four Athletes, one Sports brand, one TV Channel, one Musician/Band, one Fictional Character, one Actor, and one Reality TV Star. No Sports League — UFC's own subcategory — appears among them.

The flat shape and subcategory diversity together indicate an audience that is wide enough to overlap substantially with mainstream celebrity and entertainment fanbases, not just dedicated fight-sport followers.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/ufc

{ "handle": "ufc", "title": "UFC", "category": "Organizations", "subcategory": "Sports Leagues", "resolved": "ufc", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jonnybones", "title": "Jon Jones", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9743, "drivers": [ "N03", "A02", "J02", "G01", "A01" ] }, { "handle": "rondarousey", "title": "Ronda Rousey", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.972, "drivers": [ "N03", "P06", "A02", "G01", "A01" ] }, { "handle": "georgesstpierre", "title": "Georges St-Pierre", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9516, "drivers": [ "N03", "P02", "A02", "P04", "A01" ] }, { "handle": "bellatormma", "title": "Bellator MMA", "category": "Brands", "subcategory": "Sports", "similarity": 0.9499, "drivers": [ "N03", "P06", "P04", "A01", "G01" ] }, { "handle": "linkinpark", "title": "Linkin Park", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9482, "drivers": [ "N03", "P06", "A02", "A01", "E03" ] }, { "handle": "ufconfox", "title": "FOX Sports: UFC", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9456, "drivers": [ "N03", "P04", "A01", "P06", "G01" ] }, { "handle": "natediaz209", "title": "Nathan Diaz", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9384, "drivers": [ "N03", "P06", "P04", "P02", "P01" ] }, { "handle": "iron_man", "title": "Iron Man", "category": "Miscellaneous", "subcategory": "Fictional Characters", "similarity": 0.9381, "drivers": [ "N03", "A02", "J02", "G01", "P06" ] }, { "handle": "jeremyrenner", "title": "Jeremy Renner", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9373, "drivers": [ "N03", "A02", "A01", "P06", "J02" ] }, { "handle": "jenniwoww", "title": "Jenni Farley (JWoww)", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9328, "drivers": [ "N03", "A01", "A02", "O03", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/ufc

UFC

Nearest neighbors by audience shape

Raw data