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Four MMA athletes and three pop musicians make up seven of FOX Sports: UFC's ten nearest neighbors by audience shape — a cross-kind mix that defines the cluster more than any single entity does.
Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.0 indicates near-identical audience shape. The top two neighbors, UFC at 0.95 and Bellator MMA at 0.94, are the only sport-organization entries in the set, and they sit at the top of a narrow band that compresses quickly. From there, the athlete contingent — Jon Jones (0.91), Daniel Cormier (0.91), Ronda Rousey (0.91), and Georges St-Pierre (0.90) — holds the middle of the range. Interspersed among them are three musicians: Linkin Park (0.91), Demi Lovato (0.91), and Selena Gomez (0.90). Victoria Justice (0.90), an actor, rounds out the ten. No other TV channel appears in the top 10. The flat shape means no single neighbor dominates; the scores span only about five points across all ten, and the MMA-adjacent entries hold no structural advantage over the pop-music ones.
The audience for FOX Sports: UFC carries a shape shared as readily by pop musicians and actors as by combat sports organizations.
