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The top 10 neighbors for UFC Tonight span MMA media, combat sports athletes, a department store, a magazine, and a fictional character — a mixed cluster with no single dominant pull. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.95 down to 0.90, a narrow band consistent with the flat shape.
The tightest cluster is MMA-adjacent media and athletes. MMAFighting.com leads at 0.95, followed by MMA Junkie at 0.94 and UFC News at 0.94 — all MMA-focused digital properties. Three athletes fill out the combat sports core: Miesha Tate at 0.93, Georges St-Pierre at 0.91, and Nathan Diaz at 0.90. The Ultimate Fighter is the only other TV Show in the top 10, at 0.93 — the one neighbor that shares UFC Tonight's own subcategory.
The outliers are what give the cluster its character. Spirit Halloween (0.92, Department Stores), High Times (0.91, Magazines), and Thor (0.90, Fictional Characters) sit alongside the MMA properties with nearly identical audience shapes, suggesting the audience profile extends well beyond combat sports consumption into broader pop-culture and lifestyle territory.
The flat shape reflects an audience that is recognizable across a wide range of entity types, not tightly bounded by sport or genre.
