The top 10 neighbors for The Ultimate Fighter span athletes, MMA news outlets, a guitar brand, a tech accessory brand, a department store, and a single fellow TV show — a mix that resists any single-category label.
The shape is flat: scores run from 0.97 down to 0.92 without a dominant spike or a clear two-cluster split. Miesha Tate leads at 0.97, followed by UFC News at 0.94 and Cheddar Gadgets at 0.94. MMAFighting.com (0.94) and MMA Junkie (0.93) round out the MMA-adjacent cluster, which is the most coherent thread in the set. But that thread frays quickly: Spirit Halloween (0.93) and Ibanez Guitars (0.93) sit at nearly the same level as the MMA outlets, and Skullcandy (0.92) and Georges St-Pierre (0.92) follow close behind. UFC Tonight (0.93) is the only other TV show in the top 10.
Subcategory tally across the 10: three Athletes, three Websites, one News Publisher, one TV Show, one Department Store, and one Music brand. The center entity is a TV show, and only one neighbor shares that subcategory. The audience shape is defined less by TV viewership than by a cross-kind blend of MMA athletes, combat-sports media, and consumer brands with overlapping audience compositions.
The flat distribution across such a varied subcategory mix suggests this audience is broadly shared with the MMA ecosystem but not exclusively shaped by it.