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The Ultimate Fighter

Marketing Channels
TV Shows
Playground →Docs

The top 10 neighbors for The Ultimate Fighter span athletes, MMA news outlets, a guitar brand, a tech accessory brand, a department store, and a single fellow TV show — a mix that resists any single-category label.

The shape is flat: scores run from 0.97 down to 0.92 without a dominant spike or a clear two-cluster split. Miesha Tate leads at 0.97, followed by UFC News at 0.94 and Cheddar Gadgets at 0.94. MMAFighting.com (0.94) and MMA Junkie (0.93) round out the MMA-adjacent cluster, which is the most coherent thread in the set. But that thread frays quickly: Spirit Halloween (0.93) and Ibanez Guitars (0.93) sit at nearly the same level as the MMA outlets, and Skullcandy (0.92) and Georges St-Pierre (0.92) follow close behind. UFC Tonight (0.93) is the only other TV show in the top 10.

Subcategory tally across the 10: three Athletes, three Websites, one News Publisher, one TV Show, one Department Store, and one Music brand. The center entity is a TV show, and only one neighbor shares that subcategory. The audience shape is defined less by TV viewership than by a cross-kind blend of MMA athletes, combat-sports media, and consumer brands with overlapping audience compositions.

The flat distribution across such a varied subcategory mix suggests this audience is broadly shared with the MMA ecosystem but not exclusively shaped by it.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "ultimatefighter", "title": "The Ultimate Fighter", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "ultimatefighter", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "mieshatate", "title": "Miesha Tate", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9651, "drivers": [ "N03", "P02", "A01", "G01", "A03" ] }, { "handle": "ufcnews", "title": "UFC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9438, "drivers": [ "N03", "P02", "J02", "A01", "G01" ] }, { "handle": "cheddargadgets", "title": "Cheddar Gadgets", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9377, "drivers": [ "N03", "J02", "P02", "N04", "H02" ] }, { "handle": "mmafighting", "title": "MMAFighting.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9355, "drivers": [ "N03", "P06", "P04", "P02", "A01" ] }, { "handle": "mmajunkie", "title": "MMA Junkie", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9332, "drivers": [ "N03", "P04", "J02", "A01", "G01" ] }, { "handle": "spirithalloween", "title": "Spirit Halloween", "category": "Brands", "subcategory": "Department Stores", "similarity": 0.9298, "drivers": [ "N03", "N04", "A01", "P06", "A03" ] }, { "handle": "ibanezofficial", "title": "Ibanez Guitars", "category": "Brands", "subcategory": "Music", "similarity": 0.9271, "drivers": [ "N03", "J02", "N04", "G01", "A01" ] }, { "handle": "ufctonight", "title": "UFC Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9266, "drivers": [ "N03", "P02", "A01", "G01", "K04" ] }, { "handle": "skullcandy", "title": "Skullcandy", "category": "Brands", "subcategory": "Technology", "similarity": 0.9239, "drivers": [ "N03", "A03", "A01", "P03", "A02" ] }, { "handle": "georgesstpierre", "title": "Georges St-Pierre", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9171, "drivers": [ "N03", "P02", "A01", "P04", "G01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: