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At 0.94, Duke Men's Basketball is the single strongest pull in Carolina Basketball's top 10 — but the second peak, Carolina Panthers at 0.93, reveals that this audience doesn't live in basketball alone.
The two-peak structure here is the defining feature. Duke and the Panthers sit nearly tied at the top, separated by less than a hundredth of a point, and together they frame an audience that bridges college basketball rivalry and NFL fandom. Below those two peaks, the next tier clusters around ACC and Carolinas-region sports media: ACC Network at 0.88 and March Madness TV at 0.82 anchor the college sports broadcast side, while Cam Newton at 0.87 and Christian McCaffrey at 0.79 reinforce the Panthers-adjacent NFL athlete thread. Clemson Football at 0.80 and CBS Sports at 0.78 round out the top 10, both consistent with a broad Carolinas sports consumer.
The one notable outlier in the top 10 is Marleylilly, a fashion brand, at 0.81 — sitting between the two broadcast properties and suggesting a consumer demographic thread that runs through the audience independent of sport. Greg Olsen at 0.78 closes the set, a third Panthers-connected athlete reinforcing how heavily the NFL side of the bridge is populated.
The overall shape is an audience anchored in two distinct gravitational centers — a college basketball rivalry and a regional NFL franchise — held together by Carolinas geography more than any single sport.
