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Urban Decay's ten nearest neighbors are all Beauty brands — a uniformly same-kind cluster with no crossover into celebrity, influencer, or any other subcategory in the top 10. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.93 to 0.96, a narrow band that defines the flat shape.
NYX Pro Makeup US leads at 0.96, followed closely by KVD Vegan Beauty at 0.95 and Tarte Cosmetics at 0.95. Anastasia Beverly Hills (0.95) and MAKE UP FOR EVER (0.94) round out the top five. Further down, Morphe, BH Cosmetics, Ulta Beauty, ColourPop Cosmetics, and Too Faced Cosmetics all sit between 0.93 and 0.94 — no single neighbor breaks away from the pack. The absence of any non-Beauty entity in the top 10 is notable; the wider graph at positions 11–50 does show celebrities and other categories entering the picture, but the tightest audience overlap is contained entirely within the Beauty brand space.
This cluster signals an audience whose shape is defined almost exclusively by cosmetics brand fandom, with no dominant single anchor pulling it in any particular direction.
