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U.S. Department of Education

Organizations
Government
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Two education media properties sit at nearly identical heights in the U.S. Department of Education's top 10 — Education Week at 0.91 and U.S. News Education at 0.91 — forming a two-peak structure where no single neighbor dominates.

The shape is two-peak, and the twin anchors define the cluster's character: education-focused media and education organizations. After those two peaks, NEA (0.89) rounds out the top three, all three drawing audiences with nearly identical composition. The next tier — Education Next at 0.80 and EdSurge at 0.78 — continues the education-media pattern, both being news publishers or websites oriented toward the education sector. Five of the top 10 neighbors carry an Education subcategory (Organizations or Brands) or are education-focused media properties, making this a strongly same-domain cluster.

The structural surprise is position six: Canva (0.77), a Technology brand with no explicit education subcategory, sits comfortably inside the top 10 alongside TED-Ed (0.74) and Edutopia (0.73). DSW (Designer Shoe Warehouse) (0.71) and MindShift (0.71) close out the set — a footwear retailer and an education blog sharing audience shape with a federal agency, which signals that the underlying audience profile is broad enough to pull in non-education neighbors at the margins.

The overall picture is an audience anchored tightly in the professional education world, with a secondary pull toward general-interest media and consumer brands that happen to share the same demographic composition.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "usedgov", "title": "U.S. Department of Education", "category": "Organizations", "subcategory": "Government", "resolved": "usedgov", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "educationweek", "title": "Education Week", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9076, "drivers": [ "E02", "C02", "A04", "N04", "B01" ] }, { "handle": "usnewseducation", "title": "U.S. News Education", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9062, "drivers": [ "E02", "N04", "A03", "B01", "C02" ] }, { "handle": "neatoday", "title": "NEA", "category": "Organizations", "subcategory": "Education", "similarity": 0.8874, "drivers": [ "E02", "F04", "N04", "A03", "P06" ] }, { "handle": "educationnext", "title": "Education Next", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7991, "drivers": [ "A03", "Q06", "P04", "E02", "E03" ] }, { "handle": "edsurge", "title": "EdSurge", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7797, "drivers": [ "A04", "A03", "N04", "P02", "P04" ] }, { "handle": "canva", "title": "Canva", "category": "Brands", "subcategory": "Technology", "similarity": 0.7737, "drivers": [ "N04", "B01", "C02", "A03", "P04" ] }, { "handle": "ted_ed", "title": "TED-Ed", "category": "Organizations", "subcategory": "Education", "similarity": 0.7367, "drivers": [ "A03", "A04", "N04", "Q05", "C02" ] }, { "handle": "edutopia", "title": "Edutopia", "category": "Organizations", "subcategory": "Education", "similarity": 0.7302, "drivers": [ "C02", "B01", "E03", "N04", "A04" ] }, { "handle": "dsw-designer-shoe-warehouse", "title": "DSW (Designer Shoe Warehouse)", "category": "Apparel", "subcategory": "Footwear", "similarity": 0.7135, "drivers": [ "N04", "N01", "A04", "A03", "M03" ] }, { "handle": "mindshiftkqed", "title": "MindShift", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.7113, "drivers": [ "C02", "A04", "B01", "N04", "F04" ] } ] }
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