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The top 10 neighbors for U.S. News Education span education publishers, government, a technology brand, and a footwear retailer — a broad shape with no single dominant pull, but a clear core.
Similarity here measures how closely two entities' audiences resemble each other in composition. Education Week leads at 0.95, the strongest score in the set, followed by the U.S. Department of Education at 0.91 and EdSurge at 0.88. NEA (0.88) and TED-Ed (0.85) round out the top five. These five neighbors span Magazines, Government, Websites, and Education organizations — all oriented around the education sector. Education Next (0.83) is the only other News Publisher in the top 10, making it the sole same-subcategory neighbor. MindShift (0.82) and Edutopia (0.81) extend the education cluster through Blogs and Education organizations respectively.
The two outliers are what make the broad shape legible. Canva, a Technology brand, lands at 0.81 — nearly tied with Edutopia — suggesting the audience overlaps meaningfully with users of general-purpose productivity tools. Then DSW (Designer Shoe Warehouse) appears at 0.80, the lone Footwear entry, a cross-category signal that sits well outside the education cluster without a clear thematic explanation.
The overall picture is an audience anchored in education media and policy, broad enough to pull in adjacent professional and consumer brands at the margins.
